Storyboard · shots 1.2

Ridgeline Electric: Booking a Panel Upgrade

Duration
30s
Aspect
16:9
Framework
pain-reframe-promise
Run
2026-09-26T13:40:30Z

Series lock

Character
electrician seen only from behind or as gloved hands, navy work jacket
Environment
modest suburban house, white painted drywall, pale oak floors and trim
Lighting
soft overcast daylight from windows camera-left, gentle shadows, no harsh contrast
Color grade
clean light grade, ground #F5F6F4, navy #14233A, one #F2B632 amber accent, low contrast

Shots

shot_01: pain
The breaker tripped again.
01 0.0–3.0s pain ACCEPTround 2
Framing
CU
Angle
eye-level
Motion
static
DOF
shallow

Subject

an older grey steel breaker panel set flush in a white utility wall, door open, two rows of plain unmarked breaker switches with one switch flipped to the off position, panel in the right half of frame, left half plain wall

On-screen text

"The breaker tripped again."

text_01 · display · left-third · enter 0.2s (hard-cut) · exit 3.0s (hard-cut)

Rationale

The hook is the moment every caller already knows, one breaker off in a row of on, shown close so it reads in the first second; the panel sits right so the hook line has the plain wall on the left.

shot_02: pain
Older panels were built for less.
02 3.0–8.0s pain ACCEPTround 1
Framing
MS
Angle
eye-level
Motion
static
DOF
deep

Subject

a kitchen counter with a kettle, a toaster and a small space heater all plugged into one outlet, the pendant light above switched off, objects in the right two-thirds, left third open wall

On-screen text

"Older panels were built for less."

text_02 · headline · left-third · enter 3.2s (fade-in) · exit 7.9s (fade-out)

Rationale

The pain widens from the panel to the reason it trips, today's appliances on an old circuit, shown as ordinary objects rather than danger because the brand never uses scare imagery; the dark pendant says the power went out without a spark.

shot_03: reframe
We replace the panel in one visit.
03 8.0–12.5s reframe ACCEPTround 1
Framing
WS
Angle
eye-level
Motion
push
DOF
deep

Subject

electrician seen from behind in a clean basement utility room, canvas tool bag set on the floor, facing the open grey panel on the far wall, figure in the right third, left two-thirds open

On-screen text

"We replace the panel in one visit."

text_03 · headline · left-third · enter 8.2s (fade-in) · exit 12.4s (fade-out)

Rationale

The reframe starts when someone arrives to fix it, so the first reframe shot is the electrician at the old panel, seen from behind; the slow push says the job is under way without showing a face.

shot_04: reframe
New panel. Neat wiring. Permit handled.
04 12.5–17.0s reframe REVISEround 3
Framing
CU
Angle
eye-level
Motion
static
DOF
shallow

Subject

gloved hands seating a new breaker into a new light grey panel, wiring dressed in neat straight parallel runs, no labels, hands and panel in the right two-thirds, left third soft white wall

On-screen text

"New panel. Neat wiring. Permit handled."

text_04 · headline · left-third · enter 12.7s (fade-in) · exit 16.9s (fade-out)

Rationale

Neat wiring is the proof a homeowner can see, and the brand never shows messy work as its own, so the proof beat is a close shot of clean runs and one breaker going in.

shot_05: reframe
You see a fixed quote before we start.
05 17.0–22.0s reframe ACCEPTround 1
Framing
MS
Angle
eye-level
Motion
static
DOF
shallow

Subject

electrician seen only from behind or as gloved hands, navy work jacket, standing beside a homeowner also seen from behind at a kitchen counter, a tablet with a dark blank screen on the counter between them, both figures in the right half, left half open kitchen wall

On-screen text

"You see a fixed quote before we start."

text_05 · headline · left-third · enter 17.1s (fade-in) · exit 21.9s (fade-out)

Rationale

The fixed quote is what turns a scary job into a bookable one, so the last reframe beat is two people reading one screen together; the shot runs 5s because the eight-word line needs 4.8s to be read twice.

shot_06: promise
Everything on. Nothing trips.
06 22.0–26.0s promise ACCEPTround 1
Framing
WS
Angle
eye-level
Motion
pan-right
DOF
deep

Subject

the same kitchen in the evening routine, the pendant light on with a warm glow as the single accent, kettle and toaster on the counter, no person in frame, counter and pendant in the right two-thirds, left third open wall

On-screen text

"Everything on. Nothing trips."

text_06 · headline · left-third · enter 22.2s (fade-in) · exit 25.9s (fade-out)

Rationale

The promise is the pain shot fixed: the same counter from shot_02 with the pendant now on, so the viewer sees the after-state in the room where the problem started; a slow pan keeps it steady per the motion language.

shot_07: promise
Book a panel check online.
Ridgeline Electric
07 26.0–30.0s promise ACCEPTround 1
Framing
MS
Angle
eye-level
Motion
static
DOF
shallow

Subject

the closed door of the new light grey breaker panel on the white utility wall, one small round amber indicator light on the door as the single accent, panel in the right third, left two-thirds plain wall

On-screen text

"Book a panel check online."

text_07 · headline · left-third · enter 26.2s (slide-up) · exit 30.0s (hard-cut)

"Ridgeline Electric"

text_08 · body · x20% y80% · enter 28.0s (fade-in) · exit 30.0s (hard-cut)

Rationale

The CTA holds still for 4s on the finished, closed panel so the booking line can be read and acted on, and the name sits in the last 2s as the timing rules ask for a lockup.