<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url>
<loc>https://whystrohm.com</loc>
<video:video>
<video:title>The install: from one sentence to every asset</video:title>
<video:thumbnail_loc>https://whystrohm.com/media/install/install-poster.f0bdc804.jpg</video:thumbnail_loc>
<video:description>One sentence in a chat becomes a finished, on-brand set of assets, and the system that made them is installed in the company.</video:description>
<video:content_loc>https://whystrohm.com/media/install/install-1080p.b18bd464.mp4</video:content_loc>
</video:video>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>weekly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://whystrohm.com/scan</loc>
<lastmod>2026-09-27T21:01:17.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://whystrohm.com/apply</loc>
<lastmod>2026-07-27T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/system</loc>
<lastmod>2026-09-27T21:01:17.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.85</priority>
</url>
<url>
<loc>https://whystrohm.com/work</loc>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/about</loc>
<lastmod>2026-09-27T21:01:17.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog</loc>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>weekly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/resources</loc>
<lastmod>2026-09-27T21:01:17.000Z</lastmod>
<changefreq>weekly</changefreq>
<priority>0.75</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills</loc>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/glossary</loc>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.65</priority>
</url>
<url>
<loc>https://whystrohm.com/privacy</loc>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>yearly</changefreq>
<priority>0.3</priority>
</url>
<url>
<loc>https://whystrohm.com/terms</loc>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>yearly</changefreq>
<priority>0.3</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/examples</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/docs/install</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/docs/quickstart</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/guides/storyboard-with-claude-code</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/guides/claude-skills-for-video</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/changelog</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/examples/harbor-roast</loc>
<lastmod>2026-09-26T13:40:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.65</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/examples/ridgeline-electric</loc>
<lastmod>2026-09-26T13:40:30.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.65</priority>
</url>
<url>
<loc>https://whystrohm.com/shotkit/examples/whystrohm-launch</loc>
<lastmod>2026-09-26T13:30:24.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.65</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/digital-twin</loc>
<lastmod>2026-04-17T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/media-tsunami</loc>
<lastmod>2026-04-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/ritual</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/slopfiles</loc>
<lastmod>2026-05-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/whystrohm-audit</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/whystrohm-voice-extract</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/skills/whystrohm-voice-scorer</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/tools/scan</loc>
<lastmod>2026-07-27T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.85</priority>
</url>
<url>
<loc>https://whystrohm.com/resources/playbooks/anti-slop-content-firewall</loc>
<lastmod>2026-05-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.75</priority>
</url>
<url>
<loc>https://whystrohm.com/work/recovery-training</loc>
<video:video>
<video:title>Insightful Recovery Solutions: The build, in 32 seconds</video:title>
<video:thumbnail_loc>https://whystrohm.com/media/work/irs-case-poster.a3135a7b.jpg</video:thumbnail_loc>
<video:description>Two jobs left his desk: turning a session into something publishable, and being the last line of defence on language.</video:description>
<video:content_loc>https://whystrohm.com/media/work/irs-case-720p.b968ad1d.mp4</video:content_loc>
</video:video>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/work/streetwear-brand</loc>
<video:video>
<video:title>NVUS Hearts: The build, in 32 seconds</video:title>
<video:thumbnail_loc>https://whystrohm.com/media/work/nvus-case-poster.fea665a0.jpg</video:thumbnail_loc>
<video:description>The brand keeps publishing and selling without him making any of it.</video:description>
<video:content_loc>https://whystrohm.com/media/work/nvus-case-720p.544a9571.mp4</video:content_loc>
</video:video>
<lastmod>2026-09-26T23:34:29.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/shotkit-3-1</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/one-founder-video-a-month-of-on-brand-content</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/session-one-raw-footage-to-live-funnel-by-lunch</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/generation-got-free-installing-it-didnt</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/one-machine</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/barbershop-shoot-to-campaign-same-day</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/make-ai-sound-like-your-brand</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/views-are-vanity-audience-is-the-asset</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/claude-code-the-loop-ai-that-runs-itself</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/what-is-mcp-connect-claude-live-data</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/claude-code-skills-turn-workflows-into-commands</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/claude-code-memory-md</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/claude-md-brand-voice-file</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/brand-as-code-claude-code-founders</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/brand-voice-drift</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/you-dont-have-a-content-problem</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/the-founder-fingerprint</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/what-is-ai-slop-how-to-fix</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/you-are-the-ceiling-of-your-own-company</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/ritual-find-the-routines-in-your-work</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://whystrohm.com/blog/programmatic-video-kills-the-revision-loop</loc>
<lastmod>2026-09-26T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
</urlset>
