I Scored My Own Content. 35 Out of 50.

I Scored My Own Content. It Wasn't Pretty. — 60 seconds, rendered from code. Follow on YouTube →

I built a free tool that scores any piece of content against 5 layers. Vocabulary. Structure. Proof density. Voice consistency. Buyer alignment. Each scored 1–10. Total out of 50.

Then I pointed it at my own homepage.

35 out of 50.

Not terrible. Not infrastructure-grade. The kind of score that makes you think your content is fine — until you see exactly where it’s leaking.

What the Tool Found

Five layers. Five scores. One clear problem.

Vocabulary: 9/10. Clean. No hype words, no hollow verbs, no “game-changing” or “leverage” anywhere on the page. This is the one layer most founders actually get right — if they’re writing their own copy.

Structure: 4/10. This is where it broke. The hero copy — “Everything in your head. Into a system that runs.” — relies on rhythm and implication instead of argument. No buyer role named. No problem specificity. No stakes. It sounds good. It doesn’t argue anything.

Proof Density: 6/10. “30 minutes a week” and “built in 30 days” are real proof anchors. But “video, social content, and campaigns” is a claim with no adjacent evidence. How many? What volume? “In your voice” is a promise with no mechanism. How?

Voice Consistency: 8/10. The hero matches the rest of the site. Direct, founder-facing, no hedging. (This layer works because brand voice is measurable on calibrated scales.) One gap: the core differentiator — rules encoded in code, not a style guide — was invisible in the highest-traffic copy on the entire site.

Buyer Alignment: 8/10. “You” outnumbers “we” throughout. The copy speaks to the founder. But it never names their current state — what does their week actually look like right now?

The Fix

The tool doesn’t just score. It rewrites. Layer by layer, it transforms the lowest-scoring piece using the same 5-layer framework.

Here’s what changed on the actual whystrohm.com homepage:

Before:

For founder-led companies

Everything in your head.
Into a system that runs.

30 minutes a week. Built in 30 days. You own everything.

After:

For founders who are the voice of their company

Everything in your head.
Into a system that runs without you.

Your voice, encoded as rules in code. Not a style guide. Not a contractor.

Score: 35 → 43. Structure jumped from 4 to 8. The differentiator is now visible at the top of the site. The buyer (“founders who are the voice of their company”) is named in the first line.

The site is live with the fix right now. You can verify it.

Why I'm Showing You This

Most content tools tell you your content is “good” or “needs improvement.” That’s useless. You already know it needs improvement. What you need is: where exactly, why, and what does the fix look like?

This tool gives you a number. Then it shows you the specific quotes from your content that earned that number. Then it rewrites the worst piece live — so you can see exactly what changes and why.

I ran it on myself first because that’s the only honest way to ship a diagnostic tool. If it can’t find real problems on the builder’s own site, it’s not real.

It found real problems. I fixed them. The site is better.

Run It on Yours

The tool is free. No API key. No account. No email. Two commands:

You’ll be asked for your URL, your ideal buyer, your differentiator, and one piece of published content. Takes about 2 minutes. You get a score out of 50, a per-layer breakdown with exact quotes from your content, and one piece rewritten live.

Most founder-led companies score 15–25. The ones with systems score 40+.

Run the full audit →

The 5 Layers

For anyone who wants to understand the framework before running the tool:

1. Vocabulary Control. Flags hype words, hollow verbs, and vendor-centric language. “Game-changing,” “leverage,” “innovative” — every unsubstantiated adjective is a deduction. If you can’t prove it, cut it.

2. Structural Enforcement. Checks for buyer context, problem specificity, stakes, evidence, strategic implications, and a clear action. Missing any of these means your content is noise, not argument.

3. Proof Density. Measures your claims-to-evidence ratio. Every assertion needs adjacent proof — a metric, a time frame, a named outcome, or a mechanism explanation. Claims without proof are opinions.

4. Voice Consistency. Compares your content against your website’s actual voice. If your site sounds confident and your content sounds tentative, that’s drift. Drift erodes trust.

5. Buyer Alignment. Measures whether you’re writing for your buyer or talking about yourself. “We” vs “You” — counted, not guessed.

These five layers run on every piece of content, automatically. Not as guidelines someone ignores. As rules enforced in code. That’s what content infrastructure means.

Score yours: whystrohm.com/audit