The Scan
See what a stranger sees before they leave.
A free read of a live site: how consistent the language is, how legible the offer is, and where the content is leaking attention. Score and the highest-priority finding appear before anything is asked for.
The five dimensions
What the score is made of, and how much each part counts.
The scan fetches your homepage and the pages a buyer checks next, and reads the visible text: what is published, not what you meant to publish.
- Proof25%
Claims followed by something checkable, and testimonials that carry a name.
- Structure20%
Heading order, scannability, and whether there is one primary action or six competing ones.
- Consistency20%
How closely your pages read like each other, compared page against page.
- Buyer alignment20%
Whether a stranger can tell in one pass who this is for and what changes for them.
- Vocabulary15%
Hype density, reading level, and whether the page talks about you or to them.
Weights sum to 100. Same page in, same number out.
What the number means
A band, not a verdict.
- At risk
- A stranger cannot tell who this is for or why to believe it.
- Mixed
- Some dimensions hold and others leak, most often the proof.
- Strong
- The page carries its own weight, and the findings are refinements.
The order it happens in
Value first. The ask comes after, if at all.
- 01
You submit a URL
One field, and no account.
- 02
Your result appears
In about a minute: the score, all five dimension scores and your highest-priority finding in full.
- 03
Your free company film, if you want it
Ask for it right on your result page. Your site is already filled in. The call comes after the film.
Questions
Before you run it.
Do I have to give an email to see my score?
No. The composite score, all five dimension scores, the read on how your site comes across, and your highest-priority finding in full appear as soon as the scan finishes. The email step comes after that, and it is optional.
What does the email get me?
Every other finding, each with the line of your copy it refers to and a rewrite, and where to start. One email, nothing else. If you apply for your free company film from the result page, the full report comes with it.
How long does it take?
About a minute for most sites. Sites that render their content entirely in JavaScript can take longer or fail to read, and the page tells you when that happens rather than showing a score it could not compute.
Is the score deterministic?
The score is. Code computes the measurable features, a model classifies the qualitative ones into fixed categories, and the score is a pure function of the two. The same page scanned twice produces the same number. Only the written findings vary.
What do you store, and for how long?
The URL, the extracted text used to compute the score, the score itself, and the findings. If you give an email, that is stored with the scan so the report can be sent. Nothing is sold or shared. To have a scan and its record deleted, email hello@whystrohm.com and it is removed. The full policy is in the privacy policy.
Will you keep emailing me?
No. The report goes to the address you gave, and there is no sequence behind it. If you want it fixed for you, apply from your result page and the scan comes with you.
Further reading
Want it done for you?
Apply. If it fits, we make a film of about a minute about your company, from your own site, in your brand and your words. The call comes after, with the film in hand.