For founder-led companies that want their media taken off their hands.

What gets built

A written specification, and the system that works from it.

Not a brand guide with a paragraph about tone. A file specific enough that a check can run against it: your vocabulary, the words that must never publish, and worked examples of right and wrong. Then the system that turns one recording into every format your channels need, and the schedule that publishes it.

You approve what goes out. The specification, the source files, and the accounts sit in your systems from the first week. How it works has the stages and the ownership detail.

Who this is for

Founder-led companies with one person who can say yes.

Founders whose site and media only move when they move them. Marketing leads at founder-led companies who want the media made every month, not another tool to drive.

The work starts with a free company film, then a one-week Sprint, which scopes the Setup. There is more on how it works. Agencies that want the method for their own clients can start with Shotkit.

Proof

NVUS Hearts. Live in 10 days, and he still makes the calls.

Storefront, brand, and a publishing cadence, built from nothing. He makes the creative calls and checks in about once a month. The reach figures are on the case study, dated, with the paid spend beside the Meta reach.