The shop
The shop floor, opened up.
Scripts, voice profiles, scoring tools, and rendering setups pulled from the work these skills actually shipped.
Also freeThe 8 skills that run this engine are open source. Install them and run the system yourself. The work we sell is operating it for you.
Browse on GitHub →The Stack
How it composes.
Skills
8 open-sourceshotkit
Pre-production for founder-led video at scale. Brief becomes storyboard, shot specs, and per-generator prompts in minutes.
Install →ritual
Scans your shell history, repos, and Claude Code memory. Ranks the top 5 routines worth scheduling. Drafts the scheduled trigger that fixes it.
Install →digital-twin
Reverse-engineer how you think and talk. Build a stress-tested AI system prompt of yourself.
Install →media-tsunami
The empirical layer. Extracts brand voice as executable code, cadence, vocabulary, forbidden words, exemplar sentences, serialized as a CLAUDE.md any LLM can load.
Install →whystrohm-audit
Score any content against a 5-layer infrastructure framework. Diagnose what's broken. Rewrite one piece live.
Install →whystrohm-voice-extract
Extract a 6-dimension voice profile from any URL. Generate 15-20 enforceable guardrails. Outputs as CLAUDE.md.
Install →whystrohm-voice-scorer
Measure voice drift between your website and social content. Find where the brand is leaking.
Install →slopfiles
The skill pack we use to produce The Slop Files series. Brief becomes 6 first-frame/last-frame video prompts in minutes.
Install →Tools
1 live · 0 coming soonPlaybooks
View all →Glossary
Browse all →- AI SlopGeneric, indistinct content produced by AI systems without brand governance. The opposite of content shipped through a brand specification and firewall.
- Brand Language DriftThe measurable divergence between a brand's stated language and the content that actually ships, especially across channels and contributors.
- Content FirewallDeterministic safety filters that catch off-brand generations before they reach publication. Inspired by network firewall architecture, applied to content output.
- Deterministic ContentContent produced by systems that yield the same brand-aligned output for the same input, every time. Opposite of probabilistic AI generation.
- Stylometric FingerprintA quantitative profile of a writer's or brand's language across cadence, vocabulary, structure, and rhetorical patterns. Reproducible and enforceable in code. The technical layer underneath a brand specification.