The shop
The shop floor, opened up.
Scripts, voice profiles, scoring tools, and rendering setups pulled from hundreds of shipped videos per client.
Also freeThe 8 skills that run this engine are open source. Install them and run the system yourself. The work I sell is operating it for you.
Browse on GitHub →The Stack
How it composes.
Skills
8 open-sourceshotkit
Pre-production for founder-led video at scale. Brief becomes storyboard, shot specs, and per-generator prompts in minutes.
Install →ritual
Scans your shell history, repos, and Claude Code memory. Ranks your top 5 automation candidates. Drafts the scheduled trigger that fixes it.
Install →digital-twin
Reverse-engineer how you think and talk. Build a stress-tested AI system prompt of yourself.
Install →media-tsunami
The empirical layer. Extracts brand voice as executable code — cadence, vocabulary, forbidden words, exemplar sentences — serialized as a CLAUDE.md any LLM can load.
Install →whystrohm-audit
Score any content against a 5-layer infrastructure framework. Diagnose what's broken. Rewrite one piece live.
Install →whystrohm-voice-extract
Extract a 6-dimension voice profile from any URL. Generate 15-20 enforceable guardrails. Outputs as CLAUDE.md.
Install →whystrohm-voice-scorer
Measure voice drift between your website and social content. Find where the brand is leaking.
Install →slopfiles
The skill pack we use to produce The Slop Files series. Brief becomes 6 first-frame/last-frame video prompts in minutes.
Install →Tools
1 live · 2 coming soonContent Infrastructure Scan
Score your content infrastructure across 5 layers. Get a diagnostic report in 2 minutes.
Run the free scan →COMING SOONAI Slop Detector
Paste any content. Get a slop score and highlighted patterns.
Get notified when it ships →COMING SOONFounder Time-Waste Calculator
How much money is your founder content actually costing you? Pick your hourly rate, enter your weekly content hours, get a number.
Get notified when it ships →Playbooks
View all →Glossary
Browse all →- AI SlopGeneric, voiceless content produced by AI systems without brand governance. The opposite of deterministic content infrastructure.
- Brand Voice DriftThe measurable divergence between a brand's stated voice and its produced content over time, especially across channels.
- Content FirewallDeterministic safety filters that catch off-brand generations before they reach publication. Inspired by network firewall architecture, applied to content output.
- Deterministic ContentContent produced by systems that yield the same brand-aligned output for the same input, every time. Opposite of probabilistic AI generation.
- Stylometric FingerprintA quantitative profile of a writer's or brand's voice across cadence, vocabulary, structure, and rhetorical patterns. Reproducible and enforceable in code.