The Scan
See what a stranger sees before they leave.
A free read of a live site: how consistent the language is, how legible the offer is, and where the content is leaking attention. Score and the highest-priority finding appear before anything is asked for.
What gets read
Your published pages, the way a first-time visitor reads them.
The scan fetches your homepage and the pages a buyer normally checks next, pulls the visible text, and works from that. It reads what is actually published, not what you meant to publish.
Sites that render everything client-side can be unreadable to a static fetch. When that happens the scan says so and stops, rather than scoring an empty page and calling it a result.
The five dimensions
What the score is made of, and how much each part counts.
- Proof25%
Claims followed by something checkable, and testimonials that carry a name.
- Structure20%
Heading order, scannability, and whether there is one primary action or six competing ones.
- Consistency20%
How closely your pages read like each other, compared page against page.
- Buyer alignment20%
Whether a stranger can tell in one pass who this is for and what changes for them.
- Vocabulary15%
Hype density, reading level, and whether the page talks about you or to them.
Weights sum to 100. Same page in, same number out.
Code computes the measurable parts and a model sorts the qualitative ones into fixed categories, so the score is a pure function of both.
What the number means
A band, not a verdict.
- At risk
- A stranger cannot tell who this is for or why to believe it. That is a content problem, and a redesign does not fix it.
- Mixed
- Some dimensions hold and others leak. Usually the proof is thin and everything else is fine, which is the most common shape by a distance.
- Strong
- The page carries its own weight. Findings at this level are refinements.
The order it happens in
Value first. The ask comes after, if at all.
- 01
You submit a URL
One field. No account, no email, nothing to confirm.
- 02
The scan runs
About thirty seconds. Progress is announced as it goes, so you are not staring at a spinner guessing.
- 03
Your result appears
Composite score, all five dimension scores, the read on how the site comes across, and your highest-priority finding in full, with the line of your copy it refers to. No email has been requested at this point.
- 04
4 questions, plus 1 optional
Who the content is for, where you publish, what you most want fixed, and who makes it today. Revenue band is optional. The answers sharpen the rest of the findings; they are not a qualification gate.
- 05
Email, if you want the rest
The page lists exactly what gets sent before you type an address. You can skip it and keep what you have already seen.
- 06
A call, if the fit is obvious
Thirty minutes, after you have read your own result. Not before.
The full report
What arrives if you ask for it.
- Every finding it found
- Each with the exact line of your copy it refers to, a rewrite of that line in your own register, and what it costs you as written.
- The roadmap
- The findings ordered by impact against effort, so the first thing on the list is the one worth doing first.
- A narrated walkthrough
- A short video that reads your own result back to you, rendered per scan.
- The content mix we would run
- Derived from your answers and your scan: the formats, the cadence, and whether this looks like a build we would operate or one we would hand over.
After
Nothing happens that you did not ask for.
The report goes to the address you gave. There is no sequence behind it. If you want to talk, the booking link is on your result page and stays there.
To have a scan and everything stored with it deleted, email yuri@whystrohm.com. It is removed. The full data handling policy is on how we work.
Questions
Before you run it.
Do I have to give an email to see my score?
No. The composite score, all five dimension scores, the read on how your site comes across, and your highest-priority finding in full appear as soon as the scan finishes. The email step comes after that, and it is optional.
What does the email actually get me?
The remaining findings with the specific line of your copy each one refers to, a rewrite of that line, the roadmap ordered by impact against effort, and a short narrated video walkthrough. The page lists exactly what is included before you type anything.
How long does it take?
Around thirty seconds for most sites. Sites that render their content entirely in JavaScript can take longer or fail to read, and the page tells you when that happens rather than showing a score it could not compute.
Is the score deterministic?
The score is. Code computes the measurable features, a model classifies the qualitative ones into fixed categories, and the score is a pure function of the two. The same page scanned twice produces the same number. Only the written findings vary.
What do you store, and for how long?
The URL, the extracted text used to compute the score, the score itself, and the findings. If you give an email, that is stored with the scan so the report can be sent. Nothing is sold or shared. To have a scan and its record deleted, email yuri@whystrohm.com and it is removed.
Will you email me repeatedly if I give you my address?
You get the report. If you want more than that, you ask for it.
Run it on your own site.
Thirty seconds, no email, and you keep the score either way.