Faith-based streetwear, no audience. I researched what their buyer responds to — language, visuals, story — and built a daily-posting engine tuned to what hits. From zero to community in ten days.
Audience-first research.
I studied what the faith-streetwear buyer wears, posts, and shares. Every reel, every caption, every drop is tuned to what resonates — not what we feel like making.
Daily storytelling at scale.
49 videos shipped. 40.3K views, 5.7% engagement — five-to-ten times the Shorts benchmark. Zero paid spend.
Drop infrastructure that ships itself.
Teaser → calendar → launch → recap as reusable templates. Each drop runs on the same rails as the last.
Founder owns the soul. System owns the cadence.
She makes the creative calls. I run the publishing engine underneath.
“We went from 6 YouTube subs to 120 in 30 days. Yuri built the whole thing. Website, brand, daily content. I check in once a month and the system keeps shipping.”
Keith, Founder, NVUS Hearts
Full delivery breakdown
What’s actually built
What’s built into the site, plus the Easter Drop visual collection and the campaign promo.
Built into the site
Five features running for him
- 01
Custom storefront on a headless Shopify backend
fast load, full creative control, no theme-template constraints
- 02
Conversion tracking wired up
Meta Pixel + Instagram checkout routing fixes so every drop tracks every sale
- 03
Drop campaign template
teaser, calendar, launch, recap as one connected sequence, reusable per drop
- 04
Drop calendar on the site
buyers know when the next release lands without asking
Phase 2 · Paid layer
Same engine. Now running paid alongside the organic flywheel.
May 2026: cold test launched on Meta. Same brand voice that earned 160 organic subs is now driving feed, reels, stories, and audience-network placements. Catalog wired to Shopify, CAPI Enhanced live, pixel healthy. Every creative built off the same emotional thesis — worn by the rebuilt.
You’re Not Alone · Every thread is a testimony.
Built for the Rebuilt · Brand-system stamp.
World Is Yours · Hand-designed flat-lay hero.
Collection lookbook · Five-design system grid.
God Over Everything · Cathedral two-model.
I Am · The way, the truth, the life.
Living Proof · Of God’s grace.
Brand film
The NVUS Hearts mission film
Sixty seconds on what the brand stands for — the storytelling piece that anchors the homepage and threads through every short.
Phase 2 · Motion layer
Same campaign. Three modular cuts.
Three boomerang reels — each plays forward then reverses into a seamless loop, sized for Meta Reels, Stories, and TikTok placements. The same footage stitches into the final hero short on YouTube.
You’re Not Alone · Tunnel walk
Modular cut · Reels / Stories
Living Proof · Cathedral
Modular cut · Reels / Stories
Built for the Rebuilt · Sunrise road
Modular cut · Reels / Stories
Audience engine
The community on YouTube runs on the same rails
From zero. All organic. The system researches what the faith-streetwear buyer responds to, then runs the daily cadence on the rails I built. Engagement sits five-to-ten times the Shorts benchmark — proof the engine reaches the right audience.
178
Subscribers
From zero
40.3K
Views
49 videos
2.3K
Likes
Across the channel
5.7%
Engagement
5–10x benchmark
$0
Paid spend
100% organic