Build
NVUS Hearts
Faith-based streetwear brand with a dead YouTube channel. Built the full system in 10 days including website rebuild, Easter Drop campaign, and YouTube from zero.
Subscribers
6→75
From zero
Views
22.1K
Channel total
Engagement
1.2K
Likes · 23 comments · 30 shares
Paid Spend
$0
Organic only
The Build
NVUS was an idea with a name and a moodboard. No product system, no drop infrastructure, no narrative bridge between faith, culture, scarcity, and click-to-buy. The founder was emotionally invested in every creative decision. The system had to reduce friction, not add more edits. I elevated the brand from idea to premium visual identity: full website rebuild at nvushearts.com, Shopify headless, Meta Pixel conversion tracking, Instagram checkout routing fixes. Built the Easter Drop 2026 as a full campaign with animated reels, Meta ad creatives, and a drop-template system for teasers, calendars, and recaps. Built and scaled the YouTube channel from zero.
Audience built from zero with research-backed messaging. 75 subscribers, 22.1K views, 1.2K likes. Every short researched against the faith-streetwear buyer before it shipped. Zero paid spend. Easter Drop landed as a cohesive brand moment. Future drops are plug-and-play.
Event Posters
Campaign Assets
- ad
World Is Yours — Editorial Lookbook
Lifestyle + macro photography
- reel
13 Campaign Reels — full library
Teaser · reveal · anthem · retarget
- ad
Meta Ad Creatives (Cold + Warm + Retarget)
Paid-free organic launch
- reel
Good Friday Reel
Holiday drop beat
- ad
Easter Drop Landing Page
nvushearts.com/easter-drop
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