Two jobs left his desk: turning a session into something publishable, and being the last line of defence on language.
Thirty years of practice with nowhere to put it. He runs the room now, and we run everything after it.
- Sector
- Peer recovery practice
- Built
- Recovery platform, content hub, language checks that run before publish, and a site for every lab and masterclass
- Live surfaces
- 15+ platforms and microsites
- Founder's job now
- Runs the room. Never opens an editor
A session becomes a campaign by morning.
The room ends on a Monday afternoon and the whole campaign is live before Tuesday lunch. He does not sit in the middle of that, and it does not wait on a production slot.
It ran the same way the second time.
Session two carried grief rather than denial, so none of the cuts could be reused. The sequence was: seven captioned clips on a one-a-day schedule, six collages, a carousel, the group stills, and the promotion for session three. Same rails, different room.
Nothing publishes that he would have to walk back.
Person-first language is checked before a draft reaches the queue. The blocked terms are a list in his repository, so a draft containing one never becomes a post. It is a gate, not a review step someone can be too busy for.
He stays in his work.
Tyshaun owns the curriculum and the room. The infrastructure underneath runs across 15+ live platforms and microsites, and he is not the one operating any of them.
- Under 2 hours
- Raw footage to posting-readyPhone footage in, captioned and language-checked out
- Next morning
- Session to live campaignShoot ended Monday 1:30pm. Campaign was live by Tuesday lunch.
- 0
- Founder hours on productionHe shows up to the room. He never opens an editor.
- Every publish
- Language check before publishStigmatizing terms are blocked at the pipeline, not caught in review
- 13
- Finished videos from one sessionPlus a carousel, a funder one-pager, a delivery hub, and an RSVP funnel
- 15+
- Live platforms and micrositesEach lab, masterclass, series, and pitch ships as its own site
- 6 of 6
- Leadership Labs shippedSeries complete, each with a site, a promo, and a deliverable
Internal workflow measurement and Production records, as of July 21, 2026.
One source event
One two-hour barbershop session
- a feature cut
- short-form vertical for Reels and Shorts
- Q&A feature clips
- an Instagram carousel
- stills
- a funder one-pager
- a tap-to-post delivery hub
- a live RSVP funnel for the next session
Runs without them
- Language checks on every publish, before a draft can become a post
- The session-to-campaign pipeline on each new Chair Conversations shoot
- Blog posts shipping with their matching video
- Lead routing from the site form into his workspace
Theirs to keep
- insightfulrecoverysolutions.org and every lab, masterclass, and pitch site under it
- The blocked-term and required-term lists the pipeline checks against
- The Notion workspace the approvals and the series dashboard run in
- The source footage, the render templates, and the publishing config
“Going from an idea to a working system was simple. Yuri handled the full build.”
Tyshaun, Founder, Insightful Recovery Solutions
Full delivery breakdown
What’s actually built
What runs on the site, the pipeline working on his footage, and the language rules that gate every publish.
Built into the site
6 features running for him
- 01
A chat widget trained on his voice that routes families, funders and individuals to the right page in one tap
- 02
A Happening Now block that puts the live session, lab or launch above the fold and swaps per event from one config
- 03
Every blog post shipping with a matching short, cut from the same source
- 04
Enquiries routing into his Notion workspace, triaged before he sees them
- 05
Voice guardrails at publish, so forbidden language cannot leave the pipeline
- 06
Call scheduling on the site, so a high-intent visitor books without an email thread
Selected reels
Daily storytelling, tuned to the audience
We do not run ads. We run campaigns. The founder cuts up top came from a single 22-minute talk he recorded on his phone, returned as a set of on-brand, captioned reels. Cohort signup reels, lab promos, session recaps, person-first, on his mark. Tap any reel to watch.
Who do you see? A human being
What are you recovering for?
The whole mission, in a minute
Session One, the hardest cut
Somebody You Love, the Session Two promo
Chair Conversations, the film
Chair Conversations, bandage the brain
Lab 02: The Turning-Point Reel
Founder, 15 seconds
Monday: The Only Way Is Up
Elite, the hit
Watch in action
The system running on his footage
One shoot through the pipeline: language checks, multi-ratio outputs, his mark on every variant. The same pipeline runs across every brand, scoped to his.
Session-to-campaign engine, Session One
Raw session footage → live campaign funnel, the next morning
WhyStrohm system demo, Insightful Recovery Solutions
Engine runthrough · one shoot, every platform
Language rules
Enforced before every publish
Every piece of content passes through voice filters before publishing. Forbidden terms are blocked at the pipeline level. This enforces person-first language and aligns with behavioral-health best practices.
Required
- person in recovery
- sustained recovery
- recovery support
- person-first language
Blocked
- addict
- clean
- abuse
- substance abuser
- junkie